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For every interaction,
we add a positive environmental reaction is an environmental impact-as-a-service platform that transforms billions of micro casual actions into real-life environmental impact.

Over 3 million
eco-impacts until now

Trusted by over 2,000,000 impact makers

Real-world Impact
in 45+ countries 

40+ vetted environmental organizations

Partners and recognition

We are partnering with
planet-impacting organizations to ensure success at a global scale.

We are proud to be a
certified B-Corporation
since 2023.

In our journey to save the
planet, joining forces with 
Google fills us with excitement.

Why we do what we do

We’re a vibrant team on a speedy mission to save the planet using the power of the economy.

From all corners of the globe and walks of life, our diverse and remote team is united for one cause: a healthier Earth. We believe saving the planet should be enjoyable and joyful, and that’s what we’re here to do.

Think of us as the fun-loving eco-people, turning our current environmental situation into playful, everyday actions.

Together, we can create a brighter and greener future for all. Casually.

What we stand for

1. Earth first, always

We have environmental partners, we have business partners, but above all, we have one main collaborator: Planet Earth. Our commitment is with evey single corner of our planet. 

2. Transparency

We don’t play around with our impact. For us, vetting partners, monitoring projects, and providing clear and efficient reports is essential. Earth first, transparency second. 

3.Optimistic yet realistic

We know things aren’t great with our planet right now, but we believe in a brighter future.

Our team

From Brazil to Thailand, we are global

Nadav Gross

Founder & CEO

Daniel Madrid Spitz

Co-founder & CGO

Omer Molcho

Business Development Manager

Renata Alves

Environmental Scientist & Research Director

Can Coskuncan

Customer Success Manager 

Isabella Madrid Malo

Content Manager

Yuspuh Abdulazeez


Leticia Guastoni

Graphic Designer


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