An Earth Week campaign that turned purpose-driven rewards into record-breaking employee engagement.
For employee recognition platforms, this Achievers’ campaign shows that purpose-driven rewards do not need to sit quietly inside a catalogue. When promoted around a timely moment like Earth Week, they can help members connect everyday reward choices with something bigger.
The strongest takeaway is not just the lift in employee reward redemptions, but how Achievers turned a timely moment, a clear promotion, and a simple reward option into measurable employee engagement.
How can you increase your employee reward redemptions without losing yourself in the process?
Let us tell you how:
During Earth Week 2026, Achievers promoted Dots.eco across multiple channels. The goal was to make purpose-driven rewards easier to find and redeem while increasing awareness, engagement, and redemptions around Earth Day.
The campaign became Achievers’ highest-performing Dots.eco activity to date, marking a new milestone for employee reward redemptions.
If you look for employee rewards that connect recognition, engagement, and measurable impact, this campaign offers a practical look at how purpose-driven rewards can support employee rewards programs.
The challenge: make it stand out
Earth Week gave Achievers a timely moment to spotlight purpose-driven rewards, but timing alone does not drive redemptions.
Inside a platform like this, rewards compete for attention. Achievers needed members to notice that Dots.eco rewards were the most relevant during Earth Week.
The campaign focused on two main KPIs:
- Awareness: making Dots.eco rewards easier to notice during Earth Week
- Redemptions: encouraging more members to take action
The solution: cross-channel presence
Achievers gave their members more than one way to discover the rewards.
- Email promotion
- Mobile push notifications
- Newsfeed pop-up
- Homepage banner
- A dedicated Dots.eco product carousel
- Account manager enablement
- A promotional sale supported by an extra 7% discount
- The addition of a $5 reward denomination (a lower-value reward that members could redeem)
This last item alone made it easier for more people to participate and drove 68% of all orders during the campaign.
The results: measurable and impressive
This campaign delivered a clear lift across redemption and volume metrics.
- +4,000% lift vs average volume
- 4,540 orders, compared to the previous record of 451
- $45K weekly volume, compared to a previous high of $10K
- 49% opt-in rate, up 26% year over year
- $5 denominations drove 68% of all orders
The learnings are clear: visibility, timing, pricing, and purpose worked together to create measurable employee engagement.
In Summary
The timing was natural
Earth Week gave the campaign a clear reason to exist.
The $5 denomination reduced friction
Members could participate without needing a large reward balance.
The 7% discount created urgency
The promotional sale gave members a clear reason to act during the campaign window.
The reward connected to real-world impact
Members were redeeming for environmental actions they could feel good about supporting.
For more on how impact-based rewards can support engagement and loyalty, read Dots.eco’s guide to eco-rewards for customer loyalty.
The environmental impact
During the campaign, Achievers members unlocked trackable environmental impacts across several Dots.eco-impact types, including ocean plastic cleanup, tree planting, wildlife protection, carbon offsets, and marine ecosystem restoration. The impact speaks for itself:
- 12,435 trees planted
- 10,265 lb of ocean plastic removed
- 6,590 rescued pets
- 5,390 sea turtles saved
- 9,255 ft2 of wildlife habitat protected
The success of the Achievers campaign proves that purpose isn’t just a “nice-to-have”.It’s a high-performance engine for employee reward redemptions. When you combine a timely cause with a frictionless user experience, you don’t just hit targets; you redefine what’s possible for your platform.
Ready to turn your rewards catalogue into a catalyst for action? Book a call with Dots.eco to learn how we can help you build your next record-breaking campaign.
