A global recognition platform unlocks deeper loyalty
Achievers, a leading global employee recognition platform, operates in 190+ countries and offers a marketplace of over 3 million rewards from 2,500 brands. In 2023, Achievers partnered with Dots.eco to offer employees the ability to redeem their points for verified environmental impact, including tree planting, ocean cleanup, wildlife protection, and more.
The results were immediate and long-lasting.
“The integration of Dots.eco’s environmental rewards into Achievers’ platform has been a clear value-add. We saw a measurable uplift in both order volume and redemption value, with members returning to redeem multiple times. It’s a powerful example of how purpose-driven rewards can drive business performance while deepening user engagement.”
This case study connects directly to our broader guide on eco rewards for loyalty platforms.
Earth Month 2024: A breakthrough in performance
Achievers’ first Earth Month campaign with Dots.eco in April 2024 delivered a clear business case for purpose-aligned rewards:
- 3.6x increase in monthly order volume compared to the average
- 5.9x increase in USD redeem value
- Employees made 10–15 repeat redemptions, a strong sign of sustained engagement
- Real-world impact spanned across forests, oceans, and biodiversity initiatives
By integrating Dots.eco’s offerings into a dedicated rewards carousel and aligning messaging with Earth Day, Achievers inspired a shift in redemption behavior and saw peak platform performance not recorded since August 2023.
2025: Year-over-year growth through sustained purpose
In April 2025, Achievers built on the previous year’s success with a focused campaign during Earth Week (April 22–29), supported by continued platform visibility of Dots.eco rewards throughout the month.
Key results:
- 58% increase in redemptions during Earth Week compared to 2024
- Increased average redemption value and repeat engagement
- Environmental results included:
- Over 3,300 trees planted
- 2,300+ sea turtles protected
- 2,000 coral reef fragments restored
- 1,500+ pounds of ocean-bound plastic removed
Extending value beyond the redemption
To drive lasting value, each redemption generated a personalized digital certificate with a unique ID, allowing members to track the progress of their environmental contribution via updates from Dots.eco.
This transparency and post-redemption engagement turned the reward into a longer-lasting brand experience. Members associated their employer or reward provider with real-world action, increasing perceived brand value and emotional loyalty.
It also reinforced a growing demand among members for rewards that go beyond personal benefit, offering a meaningful alternative to traditional catalog options.
Loyalty insights: What this means for platform leaders
This campaign demonstrates that rewards aligned with purpose don’t just create emotional resonance — they drive measurable business results:
- Higher order volume and repeat engagement
- Elevated USD redeem value
- Deeper member-brand connection
- Platform differentiation through sustainability
For loyalty and rewards platforms seeking to increase catalog relevance, retention, and revenue, environmental rewards offer a proven path to unlocking more from existing users.
Interested in offering real-world impact through your rewards platform?
Let’s talk about how purpose can drive performance.
