Last updated March 1, 2026
Achievers increased order volume 3.6x and redeem value 5.9x during Earth Month by featuring eco rewards inside its recognition platform. By giving members the option to create verified environmental impact, the campaign boosted repeat purchases and made April the highest-performing month since August 2023.
Achievers and Dots.eco have partnered since 2023. During Earth Month in April 2024, the platform launched a dedicated eco-rewards campaign for loyalty platforms to promote environmental impact options, resulting in a measurable lift in order volume and redeem value.
“Partnering with Dots.eco for Earth Day was an incredible success! Our order quantity and redeem value skyrocketed throughout the month of April. We are thrilled to empower our employees and customers to make a positive environmental impact while doing good for our business. Thank you, Dots.eco!”
Campaign potential
The integration of eco-rewards has proven to be a powerful driver of employee engagement within the Achievers ecosystem. Despite the availability of various reward options, employees consistently chose to spend their points on making an environmental impact in April.
Achievers included in their platform offerings a carousel with the Dots.eco cards for members to redeem their points and create real-world environmental impact. The title of the carousel made it clear the promotion was about Earth Day. This initiative inspired and nudged members to step out of their redeeming routine and contribute to an environmental cause, fostering a sense of responsibility and commitment within the Achievers community.
A New Dimension of Eco-impact
The campaign ran throughout the whole month, and thousands of impact units were redeemed. Each unit represented a tree planted, a sea turtle saved, 10ft2 of wildlife habitat protected, 1000m2 of marine habitat protected, 1lb of ocean-bound plastic picked up, 10kg of carbon offset, one coral fragment restored, or 10ft of land for a nature reserve protected.
To extend the impact beyond the order placed, certificates with unique IDs were created, allowing members to track their environmental contributions through status updates from Dots.eco. This allowed members to perceive their companies with a higher value due to their commitment to a good cause.
Success Metrics
- 3.6x increase in order quantity compared to the monthly average
- 5.9x increase in USD redeem value compared to the monthly average
- Highest monthly performance since August 2023
- Members repeated eco-reward purchases 10–15 times
By utilizing Dots.eco, a platform that offers real-world environmental rewards, Achievers was able to create a great experience for its members while providing them with the opportunity to do good for the environment. The campaign resulted in April being the highest in both quantity and USD redeem value since August 2023, indicating a significant peak in engagement.
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