ECGT compliance starts with proof
The EU’s new Empowering Consumers for the Green Transition (ECGT) directive has banned vague green claims. Replace them with specific environmental impacts you can record, track, and verify.
No audit trail guesswork.
Real projects, tracked contributions, numbers you can report.
Trusted and casually loved by
Over 4 million impact makers and our partner apps
Empowering Consumers for the Green Transition (ECGT) Directive
On September 27, 2026, the Empowering Consumers for the Green Transition directive (designed to eliminate greenwashing) will begin to apply across the European Union.
Under this new directive, businesses can’t keep framing their sustainability efforts vaguely or without verified information. Broad statements about being green or sustainable won’t stand on their own anymore, and neither will neutrality claims built on offsetting.
But here’s the twist: what still works is real, specific impact, like an action, a named partner, a date, a record. That’s exactly what Dots.eco has done since day one.
Dots.eco’s infrastructure enables businesses to create real environmental impact, funded by a company, delivered by a vetted impact partner, tracked and timestamped.
Every contribution comes with a certificate that includes the project, the partner, and the data, ensuring impact is specific, accountable, and backed by evidence rather than estimates.
How Dots.eco contributes to ECGT compliance
Dots.eco provides the infrastructure and tools you need to build specific, verifiable claims you can use to sell and market your products/services to EU consumers
Back green claims with verifiable, trackable, action-based certificates
Every time an impact is made, your customers receive a trackable certificate where they can receive updates from the supported project.
- Record individual impacts
- Track what’s happening with the supported project
- Build specific, evidence-backed claims
Show real numbers, not estimates
Show live impact counters on your website people can see growing every day: from dashboards to dynamic badges.
- 40+ vetted partners
- Over 200 projects
- Exportable reports
Integrate in hours, not weeks
We’ve made sure integration is fast, with near-zero development time. However your product is built, there’s a way to add real-world impact.
- API integration
- Dynamic URLs (No-code)
- Braze
Work with vetted partners doing real environmental work
Karsten Hirsch
Co-Founder
Plastic Fischer
“I love the model of connecting the virtual world with real life impact. Investing a players’ earned benefits of a game into clean rivers and oceans or other environmental and social causes could literally be a game changer.”
Cassandra Vitiello
Director of Customer Service
One Tree Planted
“One Tree Planted is grateful for the support of businesses like Dots.eco, who are passionate about positively impacting the environment. The trees we plant together create lasting benefits for people, nature, and biodiversity. We value our partnership!”
Liz Oates
Corporate Partnership Manager
Weforest
“WeForest is grateful for our exciting partnership with Dots.eco who are helping contribute to one of the most important solutions to address the effects of climate change: forests. Together, we can deliver lasting solutions for climate, nature and people and stop global warming in our lifetime.”
See what your green claims look like with real data behind them
ECGT and green claims compliance FAQs
What are the fundamental requirements for ECGT compliance?
Environmental claims have to be specific and substantiated. Broad claims about being green or sustainable aren’t enough on their own; neutrality claims based on offsetting outside your value chain aren’t permitted; and sustainability labels must come from a real certification scheme or a public authority. The directive applies from 27 September 2026.
What does green claims compliance actually involve?
Green claims compliance comes down to substantiation: every environmental claim needs a specific action behind it, a source you can name, and a record you can produce. In practice, that means auditing the claims you already make, retiring the ones you can’t evidence, and rebuilding the rest around verifiable actions. The hard part usually isn’t the wording; it’s having data underneath it in the first place.
How can I make sure my green claims hold up?
Start from evidence rather than adjectives. Every claim should trace to a specific action, a named partner, a date, and a record you can produce if someone asks. If a claim can’t survive that test, rebuild it around one that can.
How does Dots.eco fit within ECGT regulatory management?
We supply the evidence layer. Dots.eco records what was funded, through which vetted partner, and when the specific, verifiable data that substantiated claims are built from. We’re not a compliance service, and we don’t assess or certify your marketing. We make sure there’s something real underneath it.
Who does Dots.eco work with?
Dots.eco works with brands in the gaming, loyalty, e-commerce, cosmetics, and travel industries. Some brands we’ve collaborated with include Tripadvisor, Xsolla, Brightdata, and Kaltura.
If your customers do something worth rewarding, there’s usually a fit.
What are the common challenges in achieving ECGT compliance?
Usually the evidence trail, not the intent. Most teams have made genuine investments but can’t produce a specific, dated, verifiable record behind any single claim.
How hard is Dots.eco to integrate?
We have an API and a set of existing integrations, so most teams connect Dots.eco to what they already run rather than building something new. Check the full Dots.eco documentation.
