Magic Jigsaw Puzzles by ZiMAD is the leading online jigsaw puzzle game and community, offering more than 40,000 high-definition images to piece together. With a vast collection of puzzles and over 150 million downloads globally, it has become a popular destination for puzzle enthusiasts around the world.
Running from the 15th of July to the 15th of August, Magic Jigsaw Puzzles partnered with Dots.eco to offer limited edition wildlife-themed puzzle packs, which not only contributed to the protection of real wildlife habitats but also significantly boosted social media engagement and garnered extensive PR coverage, while driving increased player satisfaction and monetization within the game.
“This collaboration has proven to be a game-changer. Dots.eco’s innovative approach to sustainability, combined with their strong focus on making the world a better place, has allowed us to offer an even more engaging experience to our users. We’re excited about the positive impact this partnership had on both our players, the planet and creating lasting value for both our brands and the world at large.“
Activity potential
The Magic Jigsaw Puzzles team aimed to introduce an activity for one whole month to bring a new experience to players where the virtual world merged with the environmental one. This initiative encouraged players to contribute independently to an environmental effort, fostering a sense of responsibility and commitment within the game.
A New Dimension of Eco-impact
The campaign encouraged players to purchase 3 limited edition puzzle packs, and per puzzle purchase, 10ft2 of wildlife habitats were protected. The special packs were released strategically during 3 different environmental days (World Tiger Day, World Lion Day, and World Elephant Day). The results were incredible and the purchasing amount led to over 170,000 ft2 of wildlife habitat protected.
Success Metrics
In-Game KPIs:
- The number of IAPs during the month of the activity increased by 50%
- Significant increase in player sentiment
Social Media Exposure:
- Total reach and reactions: Throughout the 4 weeks, there were several creatives published on Facebook, and they all performed above expectations, having one of the highest reach in the past year.
Coverage:
- PR Coverage: The event received a very high PR coverage, being featured throughout 12 different publications, including Venture Beat, Pocketgamer, and GamingonPhone.
- App coverage: The activity was featured in Google Play, Amazon, and Windows Stores
By leveraging Dots.eco, an environmental rewards platform, Magic Jigsaw Puzzles seamlessly integrated an innovative feature into their game. This addition encouraged players to break from their usual gameplay routines and merge the virtual world to give back to the real one. This strategy resulted in higher public exposure as well as increased player sentiment, creating a win-win situation for both players and the environment.
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