Eco-rewards unpacked: Our first newsletter is here!

Hey there!

Welcome to the first newsletter! As a company that values virtual worlds and is committed to taking care of the real one, we are thrilled to have you on this exciting journey with us. We are launching this monthly series to delve into our mission of blending gaming with positive environmental action.

Whether you’re an integral part of our family or contemplating taking the leap, we can’t wait to explore this new world together.

Expect plenty of inspiration in our upcoming issues: success stories, deep dives into the real-world impact of your favorite eco-rewards, and insider tips on maximizing out the green potential of your games.

First things first: Our story

Yeah, our planet is in less-than-great shape, and it’s on us; we did it. Not because we had bad intentions, but mostly because progress demanded it, and truth be told, shopping, gaming, and traveling are too much fun to give up completely. But, and this is an important “but”, not all is lost, and we can still do something about it. We know talk is cheap, but we think we figured out a way where personal joy and positive ecological impact can become best friends. A technology that transforms the abusive consequences of our actions into rewarding environmental outcomes and scales it up by aggregating micro-individual actions into a transformative macro effect. 

So, gear up, and get ready to make a real-world impact, one eco-reward at a time. We’re eager to set the game board for a sustainable future with you. Let the adventure begin!

We are happy to see you’ve read till here. Now, get ready to enter the gaming world, where the magic happens…one, two, tree! 

Exciting news for you!

Last month was full of movement and exciting milestones, starting with our partnership with the United Nations Decade on Ecosystem Restoration initiative! This collaboration marks a significant step forward as we actively join forces to restore and protect ecosystems worldwide. 

But that’s not all – we are committed to supporting our business partners on their journey to becoming part of this incredible initiative. We firmly believe that collective action is the key to success. Reach out to us for more information and show your players your commitment to sustainable gaming.

Wooga’s June’s Journey

We’re thrilled to highlight our recent collaboration with Wooga for their game, June’s Journey, during the Green Game Jam 2023. The objective was clear: protect wildlife. Players rose to the occasion, collecting 500,000 animal decorations, which initiated a remarkable $100,000 donation from Wooga, set to safeguard 26,000 km2 of snow leopard habitat in the Himalayas.

Adding to the excitement, we introduced a new concept for us: direct donations from players on our joint website with Wooga. The innovative approach used throughout the Wildlife Week resulted in June’s Journey winning the Best in Wildlife Award and the Player’s Choice Award for the Green Game Jam 2023.

HoF Impact

Our partner Playtika, and their game House of Fun during the Green Game Jam rocked it too! Together, they’ve have accomplished something truly incredible – the protection of 314,814 acres of vital wildlife habitat in the Amazon rainforest. Congratulations to House of Fun for their dedication in preserving this vital ecosystem.


We’ve partnered with Redecor for International Day of The Tropics to protect wildlife habitat, and let us tell you, it was a blast. They’ve protected over 798,000 ft2 of wildlife habitat. Not only this, but Redecor has shown their commitment to our ecosystems throughout the last months by picking up over 24,000 lb of ocean plastic, and saving over 60,000 sea turtle hatchings. Great job Redecor! 

Events: We were at the IMS!

Our Co-Founder, Daniel Madrid, recently participated in the Israel Mobile Summit on June 29th. He spoke at a panel about effective monetization through eco-rewards! The session was a deep dive into monetization strategies in games, and well, is all about triple wins: for your game, your players, and the environment. You can watch the complete panel video here.

Eco-Rewards: The Game Changer

As an industry, we’re always hunting for the next big thing, and eco-rewards are shaping up to be just that. Integrating eco-rewards into your games is a creative way to engage players, boost their loyalty, and enhance your brand’s image. In a world increasingly conscious of environmental issues, this is one trend that’s here to stay.

Additional Insights

Finally, as we navigate this exciting new frontier, we’ll keep you informed of any relevant industry news, updates on eco-rewards integrations, and provide insights into player behaviors and expectations. We’re in this together, and we’re committed to ensuring that our community stays on the cutting edge of gaming and sustainability trends.

Remember, each new game, each new level, each new reward is an opportunity to make our world a better place. Let’s make every dot count.

Game on,

The team

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