Last updated: May 14, 2026
Kaltura used eco rewards to make event participation more meaningful during Kaltura Connect. By connecting attendee actions to real-world environmental impact, the campaign turned a sustainable event experience into measurable outcomes across ocean plastic cleanup, sea turtle conservation, coral reef restoration, and wildlife habitat protection.
This case study shows how brands can use eco rewards to make events more engaging, more memorable, and easier to connect to visible impact.
For a broader view of how brands can use eco rewards in customer and event experiences, explore our guide to ecological rewards platforms and programs for brands.
How Kaltura added eco rewards to its event experience
Kaltura Connect took place in New York, Atlanta, San Francisco, London, and Berlin in 2023. From the moment attendees signed up, Kaltura gave them the option to choose an eco reward connected to a specific impact type.
The experience continued during the event. Participants received step counters, and every 250 steps helped unlock a real-world environmental action. This made movement during the event part of a shared sustainability experience.
Results from the Kaltura eco rewards campaign
At Kaltura Connect, participants collectively walked 84,973 steps. The eco rewards campaign helped support:
- 3,400 lbs of plastic cleaned from the ocean
- 1,700 sea turtles protected
- 1,700 coral reef fragments protected
- 170,000 ft² of wildlife habitat protected
Kaltura’s campaign shows how sustainable events can go beyond awareness. When eco rewards are built into registration, participation, or event activities, attendees can see how their actions contribute to real-world impact.
For brands, this creates a more memorable event experience and gives sustainability efforts a clearer story to share after the event.
Why the campaign worked
The campaign worked because it connected a simple attendee action with a visible environmental outcome. Instead of making sustainability feel separate from the event, Kaltura made impact part of the experience.
This helped attendees understand what their participation supported and gave the event a stronger emotional layer.
For brands thinking beyond one-time event participation, eco rewards can also support longer-term loyalty when they connect customer actions with visible impact.
