Last updated: May 14, 2026
Overview
Triple Match 3D is a free-to-play match-3 game with thousands of levels, events, tournaments, and challenges. Players must find all the items on the board before time runs out, aided by various boosters. As users progress through the levels, they can track their progress against players both regionally and globally.
During Earth Month, Triple Match 3D partnered with Dots.eco on a community event where players collected in-game saplings that contributed to real-world tree planting. The campaign helped plant 20,000 trees and supported stronger KPIs, including revenue, ARPDAU, engagement, and active users.
This case study connects with our deeper guide on how impact improves game retention across D1, D7, and D30.
In short, Triple Match 3D used eco rewards to turn an Earth Month event into a shared player goal. Players collected saplings in-game, the community reached the campaign milestone, and Dots.eco helped connect that activity to 20,000 real trees planted.
“We partnered with Dots.eco for our Earth Week Community Event in Triple Match 3D, where players collected saplings to reach milestones, resulting in real trees being planted globally. This collaboration was a huge success, significantly boosting our game’s KPIs and positively impacting our social channels. We’re excited to work with Dots.eco again to create more meaningful environmental initiatives.”
The campaign opportunity
The Triple Match 3D team launched an Earth Month activity designed to connect gameplay with a shared environmental goal. It encouraged players to step beyond their usual routine and contribute to a collective effort, strengthening engagement and community participation during the campaign.
How the eco rewards campaign worked
Because Triple Match 3D already uses events, challenges, and progression mechanics, the game was a natural fit for a community-based environmental goal.
Running from April 19th to 26th, the campaign required players to collect saplings in-game, which were then added to a global total. The community quickly passed the threshold, leading to the planting of 20,000 trees.
To extend the impact beyond the game, certificates with unique IDs gave players a way to follow their environmental contribution through Dots.eco status updates. This helped reinforce the campaign result and gave players a clearer connection between in-game activity and real-world impact.
Success metrics
In-game KPIs
- 2-digit revenue uplift, the highest increase of the month
- Significant increase in ARPDAU
- Highest average daily engagement of the month
App store visibility
Google Play and the App Store featured Triple Match 3D’s Earth Week activity, highlighting the strength of the in-game implementation. This recognition increased visibility and helped drive thousands of additional organic downloads.
Social media exposure
Earth Week achieved the highest total reach among all Triple Match 3D events from the past year.
Website performance
The event landing page achieved the highest reach of any page in April.
By working with Dots.eco, Triple Match 3D added an environmental rewards layer to an existing gameplay moment. The campaign gave players a reason to participate in a shared goal, helped strengthen key engagement and monetization metrics, and connected the game experience to a measurable real-world outcome.
Real-world impact
Alongside stronger in-game performance, the campaign also delivered measurable environmental impact. As players collected saplings and contributed to the community goal, Triple Match 3D helped fund the planting of 20,000 real trees. This gave players a visible connection between gameplay and a shared positive outcome.
